This post is for the sponsors or anyone who’s thinking to start their own giveaway. I have searched and applied a lot of giveaways. And by doing that, i sorted out which one is the best to apply for . Many people tried to run a giveaway to promote their products or brands, but they never got the response they are looking for. It’s because i think they did some mistakes which let the people stay away from their giveaways. So here are some of the tips which going to tell you how to run a giveaway successfully .
• One of the main point you must not do while offering a sweepstakes is a huge entry form. God, Don’t make people run away from your giveaway with this idea. It’s really gets frustrating when it comes to this. Well when i was first in this giveaway things, i have applied a lot of giveaways. But after sometimes , The long entry forms started getting boring to me. After sometime , when i see a long entry form i just ignore it right away . There are hundreds or thousands of giveaways available daily with a lot of exciting prizes, so skipping one doesn’t make any difference to me.
• If you want to run a successful giveaway, don’t make it a Survey . You create a giveaway with full of questions and guess what? You have done great to make your visitors run away from your giveaway. A lot of people don’t like survey giveaways and it’s because a lot of fake surveys are available on internet. We all tried it but in most cases, we got nothing. So i think that’s why people don’t like surveys anymore when they see it. You must need to create a simple entry form to attract the visitors to apply for it.
• Don’t ask for Credit Cards or Bank Details. Even i have advised it in my another post. No body is comfortable to share their personal details. And millions of people lost a lot of money because of the scams. So that is past, now a days i think all the people are pretty aware about the fact that how not to fell into scam. It’s good if you mention no purchase necessary to enter to the giveaway. Try to make the people as your fan first with your generosity , then let them choose whether they want to become your customer or not. Just stay clean .
• If you are a brand or website, You must need to have some positive reviews. It’s hard to trust a new website or sponsor to share my personal details. I always do a research of the sponsors when i found a new name. Try to gather some authentic proof by which people going to trust you and going to apply for your sweepstakes. A Little search on google says it all about your brand or website. So before you create a giveaway, you need to gather some reputation first for yourself. Don’t try to fake it, People now a days are pretty smart, it’s not going to take much time to get caught.
• Stop using those URL shorteners on your giveaway links, well i know a lot of people trust the shortened URL these days but i don’t trust it. A good sponsor never do that i guess, it looks kind of cheap to me.
• Highlight the Steps of the entry at the front page so that people easily understand and apply right away. When you are thinking about creating a giveaway on the platforms like facebook, twitter, pinterest or instagram , try to be more specific with the entry procedure. Don’t make people get confused about the entries. Try to describe the entry step by step just to make sure the people understand all, well i know you describe it on the rules page, but am not talking about it, try to place it on the giveaway page.
These are some of the steps which you must ignore to run your giveaway successfully. Well i am going to update these facts time to time as my research in this is ongoing. I hope you find this posts Helpful.